Why Westchester? 6 Reasons to Do Your Next Consumer Research Project in Westchester

When thinking about conducting consumer research in New York, oftentimes the immediate reaction is to go to New York City. Or, if you’re looking for suburban research, New Jersey and southern Connecticut may come to mind…so why come to Westchester County? With easy access to NYC-area airports, Westchester County is home to people from all walks of life, along with …

Insight Loft, a Brand New Focus Group and Research Facility, Opens in New Rochelle, NY

Insight Loft’s room is highly configurable, allowing for focus groups, IDIs, central location tests, usability sessions, and more. August 2, 2017 — Insight Loft, a brand new, state-of-the-art focus group facility, has officially opened for business. Located at 270 North Avenue, Suite 807, New Rochelle, NY 10801, this flexible facility features a spacious 26.5’ x 21.5’ respondent room with an …