WELCOME TO THE INSIGHT LOFT


Research is changing. Facilities should be too.

THE SPACE

For focus groups, ideation sessions, usability tests, biometrics, IDIs, or small group testing, our generous 26.5’ x 21.5’ respondent room can be configured to best suit your project’s needs. We will work with you to set up the space exactly the way you want it, or we can use one of our suggested layouts based on your type of project.

Both clients and respondents will be comfortable: Our viewing room comfortably seats 12 and the separate client lounge is fully stocked.

Sample Layouts
Here are a few ways the room can be configured depending on the project. Have something special in mind? Let us know, and we’ll make it happen.

Focus Group
Seat up to 12 respondents in a traditional focus group setting

Living Room
Our cozy living room set up is ideal for encouraging insightful conversations.

Classroom Style
Need a bigger group of opinions? Classroom style seats up to 30
Theater style seats up to 40

FACILITY FEATURES + SERVICES

We offer the latest technology. If you don’t see something, just ask!

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    Stationary HD digital recording

    We provide digital video recordings for each of our clients as a standard deliverable. Files can be delivered in MP4, WAV, AVI or MOV format, and will be delivered via a download link. Hard copies on USB or DVD can be provided upon request.

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    Operated video

    At your request, we can provide videographers. Contact your project manager for options and costs.

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    Live Video Streaming

    We offer live video streaming through an in-house service, as well as through FocusVision. Contact your project manager for options and costs.

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    Transcription services

    The Insight Loft can provide you with transcripts of your qualitative research. Contact your project manager for time frames and costs.

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    Translation services

    Simultaneous translation services are available upon request. Contact your project manager for options and costs.

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    Usability labs

    When it comes to usability, nothing beats watching someone actually interact with your product. Our usability labs provide a hands-on testing experience for websites, mobile apps and devices, and paper prototypes. Contact your project manager for more information.

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    Eye tracking and biometrics

    Enhance your behavioral research by capturing participants’ conscious and unconscious reactions to products and stimuli. Contact your project manager for more information.

CLIENT AMENITIES + SERVICES

The respondents are more comfortable, so you should be too! We go above and beyond to make sure that our clients not only get great insights, but feel great while getting it too.

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    High-speed wireless internet

    Free Wi-Fi is provided in the client lounge and viewing room

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    Unlimited coffee and tea

    We provide Starbucks coffee and have a wide assortment of tea.

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    Print and copy services

    Basic printing, copying, and faxing are available. Contact your project manager for pricing.

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    Food and catering

    We have a full menu for take out, as well as a catering menu if you have a larger group.

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